Enjoy your jorney
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steve
January 11, 2018
The world of advertising is ever-growing and ever-changing. As it changes, so do we. Peak Seven Advertising is always moving forward and is always dedicated to the successes of our clients. For our Year In Review, let’s delve into the website projects that made 2017 such a successful year for Peak Seven and and even more successful year for our clients!
The internet is a creature of pure power and harnessing that power is key to finding your client’s online market. كازينو اونلاين This year, PeakSeven created, designed, redesigned and launched more than a few beautiful new websites for our clients and it is our pleasure to share them with you.
Top 5 Peak Seven Website Redesigns
HillBilly Bourbon is one of our favorite clients. We completely reimagined the architecture of the previous website in order to show-off just how amazing their product is. We kept in mind the core message of the brand, Born Country Raised Outdoors. Take a look at the transformation here hillbillybourbon.com
The primary reason for Kennedy Homes’ website redesign was to improve conversion rates, while reflecting the prestige and heritage of the brand. With this as our goal, we set out to put the consumer’s information at the forefront of the website, making it easy to use and a joy to explore. Take a look for yourself here: kennedyhomesllc.com
Before contacting PeakSeven, Aquatic Systems’ website left much to be desired in terms of design and usability. It became imperative that we fix this website for the better and the result was magnificent. Check out how user-friendly and useful our take on aquaticsystems.com is.
Nupointfunding.com was a fun website to design. The characters and illustrations used bring a certain joy to the site that only PeakSeven can provide. راهن على كرة القدم Not only does this site look great, but it is “markedly better” than what they had before.
We’ll end this list with our newest edition to the websites we remade in 2017. OneLife Fitness is a brand of world class gyms operating in Virginia, Maryland and Atlanta. بوكر هولدم Having just launched this December, this website is already a big hit with gym members and staff alike! Check it out here: onelifefitness.com
We look forward to all of the amazing challenges that 2018 will bring us in website design and we are excited to be a part of such great projects coming from some of the world’s best clients!
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steve
December 19, 2017
Robots in Media
Robots have been a part of human culture for a long time now. In fact, the first time someone said “robot” was in 1921! Robots are still a huge part of our lives today in all media especially in movies like Star Wars: The Last Jedi and now we even find robots in our homes thanks to smart speakers such as Google Home and assistants like Siri. Today, let’s talk about some bots we can’t see directly, but that probably effect us more than any bots we actually recognize. Let’s discuss a certain kind of internet bot: the algorithm.
A.I. on the Web
Remember during The Social Network (2010) when Mark Zuckerburg got drunk and started writing math problems on his college dorm window? What he was doing in that scene was coming up with the foundation for the algebra he would later use in his algorithm for finding friends on Facebook. اربح An algorithm is “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.” We encounter algorithms everyday when surfing the web and we may not even realize it. On YouTube, a bot is in-charge of deciding which videos hit the Trending page or even how likely an ad will play on that video. Google’s algorithm decides which ads are displayed on it’s homepage per search. All of these are examples of Artificial Intelligence or A.I., for short.
How Bots are Made
A.I. is what makes the modern internet work and is how we as humans can communicate effortlessly all across the globe in milliseconds. So how do the bots actually even work? Well in the simplest terms it’s a bit of a mystery as each internet company builds their bots from scratch in an effort to do a task and none of the companies are going to give away their secrets anytime soon. What we do know is how a bot is built and what that means for how they operate online.
Bots are created instantly and infinitely, each with slight changes, and are tested to perform a simple task, like recognizing a certain word or an image. All A.I. in a set are given basic instructions in code and guidelines in the form of human knowledge, then they are tested on that information. Those bots that score the highest are copied and altered for the next round of testing and the failure bots are discarded. The process repeats itself until a single bot is chosen that can most accurately and almost perfectly do that task. All the companies who built the bots are left to do is trust the process until a better bot is created. This is the algorithm for making a bot that does what you need it to do.
Stay Tuned for More!
In a future blog we’ll discuss how these algorithms and A. روليت عربي I. robots can aid your business if you wanted to build your own and will take you step-by-step in that process. Stay tuned! In the meantime, check out this informative video by CGP Grey for more on bots and A.I.
Sources:
http://www.cnn.com/2013/12/19/tech/innovation/robots-pop-culture/index.html
http://www.imdb.com/title/tt1285016/
https://www.merriam-webster.com/dictionary/algorithm
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steve
December 14, 2017
Today, The Federal Communications Commision, led by Chairman Ajit Pai, decided to remove Obama-era consumer protections and regulations on the internet. You may have heard on the news in recent months that Net Neutrality was going to be repealed. مواقع رهان Let’s discuss what exactly Net Neutrality was, what it did, and what it going away means for you and your business’ website.
What is (was) Net Neutrality?
Net Neutrality is the basic principle that prohibits internet service providers like AT&T, Comcast and Verizon from speeding up, slowing down or blocking any content, applications or websites you want to use.
In 2015, millions of activists pressured the Federal Communications Commission to adopt historic Net Neutrality rules that keep the internet free and open — allowing people to share and access information of their choosing without interference.
These rules were put in place in late 2015 as a way to prevent the internet companies from slowing down or blocking access to sites that can’t pay them a fee. As a response to consumers “cutting the cord” and getting access to content like Netflix rather than through cable, ISPs were losing billions.
So now with Net Neutrality knocking on Death’s door, all of the internet providers now have the power to charge the consumer AND the websites more money to access the necessary websites they need for work and entertainment. Those that do not comply, might be lost on the web unable to access those sites without paying massive fees and charges.
What Does This Mean For Your Business?
Let’s say you are selling a product and that product needs to be advertised online. شرح 1xbet Your options are fairly limitless right now, you can run pre-roll ads on YouTube, banner ads on Facebook or search ads on Google. Without Net Neutrality, the access that consumers have to view those websites might be severely impacted and thus lower the eyes on your ads.
If you run a website for your business, Comcast might send you a letter saying that you are going to be charged to keep your website on the “preferred” internet package, otherwise it will be blocked. You get the same letter from Verizon, AT&T etc… Eventually it becomes too much of a hassle to run your website because it costs more to operate than you get in return from online purchases and enquiries.
It’s thanks to Net Neutrality that small businesses and entrepreneurs have been able to thrive online. سباق الحصان Without Net Neutrality, internet companies will exploit their gatekeeper position and destroy the internet’s fair and level playing field.
Now What?
The future of Net Neutrality now falls on the hands of Congress and the courts, make sure your voice is heard:
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steve
October 19, 2017
Currently, there are five ad formats currently supported on Facebook: Photo, Video, Carousel, Slideshow, and Collection. Today we will determine which Ad Format is the default best of the bunch and what the strengths and weaknesses are of each.
Photo
Facebook loves its photos. Have you noticed how your Timeline has become more picture based over time? Facebook took cues from Instagram (which it owns) and evolved its Timeline to be more eye-catching. روليت Photo ads are fantastic at drawing consumers in with their fantastic visual display. Photo ads are also great at helping you raise awareness and take only a few minutes to set up and run. For the ad professional that wants to grow leads quickly and build off of impressions, the Photo format might work best for you.
Video
If a picture tells a thousand words, then perhaps a video is worth one million. Video ads on Facebook are designed to pull in the audience. People love video on Facebook as it is just second to YouTube for most watched content at over 100 million hours. Video ads help you grow awareness of a product, promote something awesome, and push sales. With Video ads, you can tell a more well-rounded story for your product than in a Photo ad. These are for the marketers with a story to tell and the passion to tell that story in the best way possible.
Carousel
If what you seek is high performance, Carousel ads boast the best stats. With the ability to showcase 10 images or videos at a time, Carousel ads have become a fan favorite and rank highly in conversions. Use carousel ads to tell a story in a shorter format than a single video or display more than a single product at a time. Carousel ads are interactive and scrollable which means they will leave the audience wanting more when that scrolling stops. Carousel ads are great for advertisers who want to really give the audience a great view of what they are selling.
Slideshow
Slideshow ads are quite a lightweight and cost-effective option open to advertisers. Tell a story using images that play one-after-the-other along with motion effects and sound. Video ads can be expensive to produce, slideshows are much less expensive and have a similar effect. They do not buffer like Video ads so they are playable at any connection speed anywhere. For the cost-savvy business-person, we recommend Slideshow ads.
Collection
Collection ads are probably the most interesting of the Facebook ad formats currently available. Collection ads are fantastic because they are undeniably effective, and great at telling a brand’s story. These immersive ads give the user a full-screen interactive experience that doesn’t require leaving Facebook. الرهان في سباق الخيل These ads are best used to drive awareness and bring in new customers that are curious about a product. العاب مقابل المال These are sales generating machines that when made with Canvas, allow the user to be fully enveloped in your ad.
Verdict: Facebook offers a variety of great advertising options and depending on the business you want to promote and your budget constraints, you can offer your audience some fantastic storytelling ads and in the end, that’s what you really want to do. With great storytelling, clicks and purchases will surely follow.
Helpful Links:
https://www.facebook.com/business/products/ads
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steve
April 12, 2017
Almost 70 percent of business owners in Miami-Dade, Broward and Palm Beach counties surveyed by Entrepreneurs’ Organization (EO) reported higher revenue over the past six months, with 63 percent earning a higher net profit and 57 percent hiring additional full-time employees, according to the latest new study from the worldwide economic development institution.
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steve
November 30, 2016
Peak Seven representatives worked for more than one year on intensive planning, licensing negotiations and creative development with Disney and Lennar officials on a large-scale collaborative effort to promote Lennar’s move-in ready homes in Southeast Florida. ألعاب كازينو
Disney’s goal was to raise awareness of its Florida resident annual pass program and the company’s four Orlando-area parks: Magic Kingdom, EPCOT, Disney Hollywood Studios and Animal Kingdom.
The creative meetings took place in the prop rooms at Hollywood Studios.
“It really is an enchanted place where we were able to craft amazing ideas with our Lennar client and Disney partners,” said Peak Seven CEO Darren Seys who brought together the iconic entertainment and homebuilding brands.
Peak Seven created print, radio, television and digital campaigns along with supporting marketing materials featuring new and classic Disney characters and imagery. The integrated campaign allowed customers to engage with both brands on many different levels. Visitors to Lennar’s Welcome Home Centers received a 12-inch Olaf doll from Disney’s “FROZEN” blockbuster movie just for visiting. betfinal بالعربي Those who bought a Lennar move-in ready home received two annual passes redeemable at any one of Disney’s four Florida parks.
And did the campaign have a fairy-tale ending?
“We couldn’t be happier with the results,” said Heath Rosenbaum, Content Relations Manager for Disney Destinations. Lennar’s Welcome Home Centers were buzzing with traffic and homebuyers were excited to receive the annual passes at closing. Based in Miami, Lennar is one of the nation’s largest builders of quality homes. بوكر عربي
“Working with our client and a company as iconic as Disney has been an incredible and exciting experience,” Seys said. “It’s like being a kid and going to, well, Disney.”
Wanna see the creative? Check it out here
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