Enjoy your jorney
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steve
May 20, 2019
Technology doesn’t surprise us anymore. Instagram updates every day, new emojis are a dime a dozen, and Facebook shows us ads for that pizza we’ve all been craving. All this combined presents a new frontier for commerce. For the first time what we spend money on, how long we stay on a sight, and potentially even our future behavior is all data. ويليام هيل Everyone’s behavior is traceable and predictable. This is a huge benefit for business. In a perfect world, it gets consumers what they want before they even know they want it. العاب على الهاتف المحمول However, our world is not perfect and sometimes the succinctness of these ads gets a big brother vibe from consumers.
People are inherently private so they don’t like the idea that everything about them is online. It’s this odd love of convenience but fear of a loss of privacy. The biggest example of this paradox coming to a head is the Facebook Cambridge Analytic scandal. People felt a significant loss of privacy by the hands of Facebook. As a company, they are still feeling the effects of this breach in trust today. With the Facebook scandal, this reality of consumer data got pushed front and center. Facebook is funded through advertisements, so what solution could they come to that wouldn’t stop businesses from advertising and won’t make their users feel unsafe?
They create the “clear history” function
Creating the “option” for Facebook users to delete their history and become a ghost online. This is a solution for the private Facebook user. While being a problem for digital marketers and Zuckerberg knows this; he already warned advertisers this will change their strategies for Facebook ads. Even though this option may impact Facebook’s ad business. Zuckerberg clearly sees this tool as necessary to win back user trust. “After going through our systems, this is an example of the kind of control we think you should have,” he wrote in his announcement post on Clear History. “It’s something privacy advocates have been asking for — and we will work with them to make sure we get it right.”
The stance of Facebook is strong; is privacy going to kill specified ads on Facebook?
The clear history button if used will affect specifications of ads, but a big part of that is if it’s used. There is a reason Facebook is giving this as an option, not a mandate. Also, an upside is its release has been delayed. They have released statement after statement promising this feature will arrive even though it is a couple of months late already. With a release like this, it seems like it is purposefully going under the radar. Facebook knows they have one of the most effective platforms for specified ad targeting due to the information Facebook users tell about themselves. From their relationship status, to what pages they visit. The upside of the clear history function is that it gives users the confidence that they aren’t being watched, so for some, the ad they eventually see could sit better with them. Another big plus for businesses is that it is optional; so most people, who are not privacy advocates who stay up on Facebook news might not know about this new option.
So even though it seems like a death sentence for digital advertising that’s a far cry from the truth. لعبة بوكر تكساس If anything users who find a problem with personalized ads won’t have that problem anymore. Now ads will seem more genuine and trustworthy. So yes data is being erased. But Facebook knows this won’t really matter other than the initial dent in loss of data. Facebook will still be an extremely effective marketing tool for all users.
Links for sources:
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steve
November 21, 2018
The Who’s Who in Real Estate
If you’ve had that chance to read through this month’s edition of Parkland Lifestyle Magazine, you would have come across a great feature spotlighting Darren Seys, the founder and CEO of Peak Seven Advertising. As an agency, we are incredibly grateful and proud to be highlighted in this fantastic piece. arab casino These last two decades, real estate has quickly become the bread and butter of this agency.
We have an unmatched set of national and local real estate clientele. Also, our Florida home builder clients spread all across Florida from The Gulf of Mexico to the Atlantic Ocean.
How We Do It
We go above and beyond in our delivery by using advanced technology and a next-level approach to data. For instance, our team of results-driven marketers and award-winning designers ensure that our advertising instills confidence in our clients. We are proactive brand builders and trend-spotters. لعبة الخيل عبر الانترنت That is to say, we use every tool to achieve the best leads and help grow our clients’ business. كازينو على الانترنت
With Seys at the helm, our team has “marketed billions of dollars in new homes for the who’s who of builders and developers”. His leadership has been a constant force, endeavoring this agency toward greater heights every year.
Read the Parkland Lifestyle Article Here
View Our Work
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steve
October 19, 2017
Currently, there are five ad formats currently supported on Facebook: Photo, Video, Carousel, Slideshow, and Collection. Today we will determine which Ad Format is the default best of the bunch and what the strengths and weaknesses are of each.
Photo
Facebook loves its photos. Have you noticed how your Timeline has become more picture based over time? Facebook took cues from Instagram (which it owns) and evolved its Timeline to be more eye-catching. روليت Photo ads are fantastic at drawing consumers in with their fantastic visual display. Photo ads are also great at helping you raise awareness and take only a few minutes to set up and run. For the ad professional that wants to grow leads quickly and build off of impressions, the Photo format might work best for you.
Video
If a picture tells a thousand words, then perhaps a video is worth one million. Video ads on Facebook are designed to pull in the audience. People love video on Facebook as it is just second to YouTube for most watched content at over 100 million hours. Video ads help you grow awareness of a product, promote something awesome, and push sales. With Video ads, you can tell a more well-rounded story for your product than in a Photo ad. These are for the marketers with a story to tell and the passion to tell that story in the best way possible.
Carousel
If what you seek is high performance, Carousel ads boast the best stats. With the ability to showcase 10 images or videos at a time, Carousel ads have become a fan favorite and rank highly in conversions. Use carousel ads to tell a story in a shorter format than a single video or display more than a single product at a time. Carousel ads are interactive and scrollable which means they will leave the audience wanting more when that scrolling stops. Carousel ads are great for advertisers who want to really give the audience a great view of what they are selling.
Slideshow
Slideshow ads are quite a lightweight and cost-effective option open to advertisers. Tell a story using images that play one-after-the-other along with motion effects and sound. Video ads can be expensive to produce, slideshows are much less expensive and have a similar effect. They do not buffer like Video ads so they are playable at any connection speed anywhere. For the cost-savvy business-person, we recommend Slideshow ads.
Collection
Collection ads are probably the most interesting of the Facebook ad formats currently available. Collection ads are fantastic because they are undeniably effective, and great at telling a brand’s story. These immersive ads give the user a full-screen interactive experience that doesn’t require leaving Facebook. الرهان في سباق الخيل These ads are best used to drive awareness and bring in new customers that are curious about a product. العاب مقابل المال These are sales generating machines that when made with Canvas, allow the user to be fully enveloped in your ad.
Verdict: Facebook offers a variety of great advertising options and depending on the business you want to promote and your budget constraints, you can offer your audience some fantastic storytelling ads and in the end, that’s what you really want to do. With great storytelling, clicks and purchases will surely follow.
Helpful Links:
https://www.facebook.com/business/products/ads
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