Enjoy your jorney

Peak Seven Advertising took home multiple honors at the 2022 Neptune Awards for excellence in marine marketing. Hosted by Marine Marketers of America, the Neptune Awards are among the highest honors that a creative agency can receive for work in the boating industry. The awards are held at the Miami International Boat Show.

This was our first time entering the Neptune Awards so we are excited to be recognized amongst our peers! We have been designing and marketing in the Yachting/Boating industry for well over a decade. We are looking forward to launching more brands and seeing our friends on the docks around the world” said CEO Darren Seys.

The first award was for the North Report. This is a quarterly lifestyle magazine that Peak Seven defines topics, writes, designs and publishes for 26 North – one of the world’s top yacht brokerages. With features on travel, destinations, luxury living and of course the world’s finest yachts, North Report offers engaging content enjoyed by thousands of yacht owners and enthusiasts. The agency’s other work for 26 North also earned an Honorable Mention for one of their Integrated Marketing Campaign.

Peak Seven’s second award was for the Blackfin Boats’ 50th Anniversary Collectors Edition Book. The judges called the campaign “a labor of love” that reflects five decades of brand heritage, and a great example of how to leverage new platforms to enhance the brochure experience. This is a keepsake-quality marketing loved by everyone, from customers to competitors – and especially by the team at Blackfin.

At the end of 2022, Meta released some exciting new global user data: The number of people using Facebook daily had topped 2 billion, on average. That’s one-quarter of the entire global population.

Meta also said the number of active users across its apps, which include Instagram and Whatsapp, was up 5 percent year-over-year, and that Facebook was seeing high adoption rates for Reels – the platform’s answer to short-form video app TikTok.

What does this mean for marketers? Despite its status as a social network “elder,” Facebook is still a massive draw and a smart place to invest advertising dollars.

One in four humans logs into the site daily. Combined with Facebook’s ever-improving targeting algorithms, this presents an incredible opportunity for businesses large and small to reach the right people with relevant messaging. Ad options now include a range of media types and delivery options, with powerful optimization tools to help refine campaigns in ways that increase their effectiveness.

Whether you already advertise on Facebook and want to explore ways to better leverage the platform or you simply want to understand what’s possible, Peak Seven is home to Facebook advertising experts.

Our Facebook strategies are designed to maximize your marketing dollars by delivering brand messages to the right people at the right moment. Curious? Talk to us today.

In 1999, Peak Seven Advertising took home our first PRISM Award from the Gold Coast Builders Association.

Twenty-three years later, we’re proud to still be earning recognition from the leaders of an industry we know and love. Branding and marketing for real estate is one of the things we do best, and the proof is in the accolades.

This year, Peak Seven’s work was honored with six different awards:
Grand Award – Best 30-60 sec. Video
Platinum Award – Best Brochure – Client: Koya Bay
Platinum Award – Best 30-60 sec. Video – Client: WillStrong Development
Platinum Award – Best Website – Client: Koya Bay
Gold Award – Best Website – Client: Avenir
Silver Award – Best Video Over 60 sec. – Client: Canarias at Downtown Doral

Advertising and marketing have changed since we first took home a PRISM Award, moving drastically from traditional to digital media, and we’re excited to still be not just in demand, but dominant.

Peak Seven is dedicated to supporting the homebuilding industry and everyone involved, and we pride ourselves on having earned such a great reputation. Our in-house marketers, developers and creatives are deeply committed to the real estate world, and as a performance-based agency, we don’t win unless our clients win.

And finally, thank you to the PRISM Awards committee and the Gold Coast Builders Association for so many years of industry advocacy. Your support, events and connections are invaluable, and we’re so proud to be part of creating new homes, new communities and new value along Florida’s beautiful Gold Coast.

Bigfoot Web, a Peak Seven company, was recently named “Best Cost-Efficient Web Design Company” in the 2022 Research & Development Awards from Acquisition International.

As a company that takes great pride in our work, Bigfoot Web is always happy to earn recognition from industry peers. We’ve become the leading cost-efficient web design firm thanks to our talented in-house team of designers, developers, and marketers who help deliver high-quality websites at an exceptional value.

The Bigfoot difference is that we create client websites that act as a marketing hub for success and not simply an online brochure. We appreciate the investment every client makes and our team digs deep to find the best possible solutions. Our “one price until completed” guarantee, along with flexible financing options, helped make Bigfoot Web the leading web development company in Denver, Colorado.

Acquisition International (AI) is a monthly digital business magazine committed to bringing its readers up-to-the-minute news, comment and analysis. As the voice of modern business, AI is dedicated to keeping corporate readers ahead of the curve.

Thank you to everyone that voted Bigfoot Web for this prestigious award and remember to reach out to us when you’re ready to explore new website options.

Premier marketing agency Bigfoot Web, a Peak Seven Company, has announced a new corporate marketing partnership with TEDxMileHigh (www.tedxmilehigh.com), which produces live talks that are shared with the local community and beyond with over 140 million views online. The next event called FutureScape will be on November 12, 2022 in Denver, CO.

TEDxMileHigh, founded in 2011, now offers three events annually making it the largest TEDx in the United States.  Their partnership with BigfootWeb grew out of a need for additional branding and marketing initiatives to increase attendance at their highly rated TEDx events, according to BigfootWeb CEO Darren Seys.

TEDx showcases Coloradans who are innovative thinkers, doers, activists, and enthusiasts by allowing them to give the ‘talk of their life.

“We are excited at the opportunity to partner with TEDxMileHigh and expose this great organization to more people. The learning and engagement that TEDxMileHigh offers fit perfectly with the core values of Bigfoot Web,” Seys said.

The new corporate partnership allows BigfootWeb to expand its Colorado staff while ensuring TEDxMileHigh expands its reach in Denver.

Today we’d like to introduce you to Darren Seys.

Hi Darren, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I moved from the family farm in Illinois to Daytona Beach, Florida where I met the Art Director for Nascar on the beach. The next thing I knew I was a full-time illustrator for Nascar at eighteen years old. From there I grew my creative and advertising capabilities. I then moved to Boca Raton, Florida where I started my first ad agency at twenty-four years old only to sell it in four years. In 1999 I created Peak Seven, a full-service ad agency named after the mountain Peak Seven in Breckenridge, Colorado. Though I was based in Florida I have always had a love and passion for the mountains during winter or summer. Peak Seven has been very successful over the past twenty-three years but I always wanted to have a footprint in Denver. I belong to a global group called Entrepreneurs Organization (EO) and in 2021 took a trip to Denver to meet other EO members in an attempt to buy another ad agency. In the end, I was successful in acquiring Bigfoot Web in 2022. I am super excited to have another reason to keep coming to Colorado.

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
If you look at the path as an overall chart it looks like the stock market over the past 30 years with great highs and deep lows. My first setback was the Dot Com crash, then 9/11, then the 2008 real estate and financial market crashes.

My strategy has always been to live below my means to ensure I can weather the storm of the lows. 2008 was a true test losing 50% of our clients. I was able to pivot the business to a digital/tech-driven model which was the best thing I had ever done.

Alright, so let’s switch gears a bit and talk business. What should we know?
Bigfoot Web is a full-service agency with a focus on websites and integrations as well as digital marketing and video. We design and code everything with our in-house teams based in Denver and Miami. We are known for standing by our extremely high quality of work and our overall reputation. We are known for our all-in retainer model so clients do not have to worry about anything being out of scope. We pride ourselves on transparency and integrity. We are also unique in that we finance websites for clients to they can get the website they need to catapult their company to the next level,

We are different because of our in-house talent which allows us to deliver our creativity, deadlines, and results all while controlling costs to ensure your website and digital marketing don’t have any surprises.

The Bigfoot brand is known as your top brand ambassador, lead sales consultant, an integral source of community engagement, and more.

What sort of changes are you expecting over the next 5-10 years?
Of the services, Bigfoot Web offers digital marketing is going to have the biggest shift going forward. With more and more platforms and other ways to reach customers, it will become even more technical and require more expertise to manage in the future. Video content continues to grow rapidly across the digital space.

Knowing how consumers interact online is evolving daily and will continue to be a focus of the agency.

Contact Info:

• Email: darren@bigfootweb.com

• Website: bigfootweb.com

http://voyagedenver.com/interview/inspiring-conversations-with-seys-darren-of-bigfoot-web/