Enjoy your jorney
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steve
June 11, 2009
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steve
June 10, 2009
One day during lunch, I was at Target shopping in the snack aisle and saw something called Smartfood, but it looked entirely different from the Smartfood we all know, with the white cheese popcorn in the black and yellow bag. Even the logo looked different.
So, why did these catch my eye? الربح الحقيقي
1. My brand recognition was all mixed up. It was intriguing. I knew what Smartfood was and what it was supposed to look like, but this was something different. القمار What was this new product?
2. The packaging, the look. It was clean and simple with alot of white space, yet fun and hip. The logo was made a little more modern with the use of two different fonts and the curves on the f and d and the addition of the leaf next to the d. And the splash of color at the top in a wave pattern with the ampersands repeated lightly in the background gave it just enough pop (no pun intended).
3. They were on sale. Obviously, this is one element of advertising that is a no brainer. New product + Sale = Buy it and Try it.
So, did I buy it? Yes. Did I like it? Yes. They are really good! So, bottom line—both design and advertising principles were at work here and I fell for it hook, line and sinker, but I got a good, tasty new snack in return. And I wasn’t the only one—at least two other peak seven employees couldn’t help themselves either! Darn good advertising.
Oh, and for something fun, check out frito lays healthy snacks website onlyinawomansworld. مراهنات كرة القدم com. It has some cute things for just us girls.
This is my “Be One of the Girls” Avator I created on the site!
Blog Post By:
Stacy Mathrani, Art Director
stacy@peak7.com
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steve
June 9, 2009
It seems comical to me that so many people out there are skewing the importance of updating their status on TWITTER or a profile on FACEBOOK or gettin’ nutty with the new layout options on MYSPACE (which are pretty cool by the way.)
WHY? Why is this crap so freakin’ “important” to what we do? What does it matter to the everyday person? ألعاب لربح المال
These people, better yet “we” have these huge delusions of grandeur. That, that one tweet or blog post (like that drunken 4AM scratch-off purchase at 7-Eleven® with a hot dog and all the free nacho cheese you can fit on your shirt, arm, and whatever else is around you at the time) is going to set us free. Free from the shackles of everyday life and onward and upward to the ridiculously high paying jobs we’ve all dreamed of for some agency in NEW YORK or MIAMI or… BUENOS… wherever… Where we do nothing but sit on our throne all-day whilst Hooters® girls fan us as we dictate our tweets, blogs, and priceless thoughts to a sexy librarian in a tight white button down shirt, little black barely there skirt, and seductively black glasses.
And all the people of the world will rejoice and bow down in amazement at “the one” the one with all the answers and enough FOLLOWERS and FRIENDS to spread the gospel of his (or her) twitter page to the unassuming masses, not yet ready for such a bright light to shine down upon them.
UGHHHHHHHH. ::deep breath::
Alright…Maybe I’m being a bit salty and cynical because I’m still a little behind all this new technology and still don’t completely understand its application in the REAL WORLD. Or even still how Oprah Winfrey has over 1,000,000 people checking in on what she is doing at that particular moment, or why ANYONE cares about what Ashton Kutcher is thinking…
…UHHHHHH…
But, maybe that’s the point. It’s about building something. Not just adding something to the social network, but taking something away. Something of value. Not just commenting or following, but actually contributing. العاب قمار حقيقي Not setting out to conquer the world, but knowing that with a few baby steps you might actually get somewhere, or meet someone that will progress you or your business in whatever it is that you do.
Take our friend Oprah as mentioned above… She updates her fans on what’s going to be on her show, what’s going to be in her magazine, what books she is reading for her book club, these people are informed, they are up-to-date! And they eat it up! WHY? Because THEY DO CARE about what Oprah is doing!
(CUH-CHING!!!)
THAT, my friends and followers (mom, dad, and my girlfriend) is something we can’t overlook, THAT IS AMAZING! THAT IS POWERFUL!
So when you take a step back from all the madness, from all the insanity that is social networking and social MARKETING. تنزيل العاب اون لاين You realize that it is just one big tasty irresistible pie (not a super-mega cheesy hotdog at 4AM) and everyone out there (if interested) should have themselves a gigantic piece. Everyone should plug themselves in and see what’s goin’ on… EXPLORE THE POSSIBILITIES, EXPAND YOUR HORIZONS, GET YOURSELF OUT THERE!
(Just don’t follow Ashton Kutcher…please…for me…)
Blog Post By:
Brian Tipton, Art Director
brian@peak7.com
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steve
June 8, 2009
Hello World,
So this summer I’m interning at Peak 7 in their graphic design department. Among the hundreds and hundreds applicants that inquired, they chose me. Not because of my super graphic design skills or my dashing good looks. But because my last name is lotion, according to them at least.
Since I’ve started here, I’ve learned that college doesn’t do much to prepare you for the real world of advertising and graphic design. They didn’t teach me about bleeds and photoshopping techniques. I know what you’re thinking, he’s probably one of those lazy kids in class. WRONG. I was the class starter, always striving to be on top. I’m pretty lucky that the peak seven staff has been pretty helpful in, let’s say, guiding me towards the proper way to do this. Brian and Stacy make sure I’m in the know with all the graphic design stuff.
Both of which have their own blogs, but this is me time. Luis takes care of web design stuff that I’m completely oblivious in. Josh talks advertising all day. And I’m not going too in depth about the rest of the staff cause we’ve got blogs on here.
Anyways, I’ll keep this one short cause I’m sure there’s some over grunt work I should be doing. Be well and check back often. Peace.
Blog Post By:
Danny Lotion, Intern
dannylotion@peak7.com
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steve
June 5, 2009
Where do we start? Let’s start with Social Marketing in general, and where this whole journey started for me.
When I was in college, I remember hearing that Facebook was THE in thing. I knew Facebook was cool, but what I didn’t know or understand was HOW it was going to be useful in the workplace … who’s going to post info at the job, what are you going to talk about, who will be your friends? Now that I am in that workplace and facing those questions, I knew I couldn’t just dive face first into this world. I needed to get some of my questions answered so I could begin to understand just what the purpose was for Social Marketing.
So, I went to Wikipedia to see what they had to say. They described Social Marketing as “the systematic application of marketing along with the concepts and techniques to achieve specific behavioral goals for a social good.” Ok, so now we’ve got a definition … now what? تنزيل العاب اندرويد
Next is looking at the pieces that make up this puzzle of Social Marketing—Social Media and Social Networks. Let’s start with understanding what Social Media is so that we can identify how we will be using these elements to market ourselves. رهانات كرة القدم Check out this YouTube Video by commoncraft.com. This is a great representation of Social Media today.
And lastly, it’s important to understand Social Networks and which networks we may find value in. There are so many avenues to explore, but I found a useful site called SocialList.net to help in my quest. This is a site that gives you a running list of all the different social networks that are out there, some you’ve heard of and are very main stream, however, some you may not have ever noticed and some offer that much needed nitch that may be of use for your particular business/service. استراتيجية روليت
So, now that we know a little more about Social Marketing and the elements that make it up, we can begin to make use of them and dive into this new world a little more prepared.
Blog Post By:
Meghan Harrison, Social Media Strategist
meghan@peak7.com
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steve
June 1, 2009
Is This Thing On? Embracing a New Advertising Language.
David Ogilvy once said: “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think. ربح المال مجانا ”
Make no mistake about it, the language in which consumers are speaking has changed rapidly and it’s changing even more rapidly each and every day. Brands are engaged in immersive conversations where the microphone and audience are always on. As advertisers, it is our job to identify these conversations and insert the brands we represent into the mainstream conversation.
However, the art of storytelling is no longer a one-way conversation. Audiences are no longer tied to tv sets sitting at the mercy of the advertiser and tv station. They are talking their own language using Blogger, Twitter and Facebook. They join their online friends to share news, gossip, opinions, recommendations and the latest spoof of the Heineken Beer Closet ad.
With such a dynamic and diverse advertising platform, advertisers need to create campaigns and concepts that have a strong talkability factor. Talkability is a savvy brand message that is strategically delivered in a way where consumers are engaged in active conversations opening up brand participation. This is a new advertising language that requires branding strategies to incorporate user-generated or community elements. It is creating content that will encourage people to become engaged, spread the brand word, draw in millions of players and take on a life of its own. كيف تربح في البوكر It’s a state of constant communication. لعب روليت مجاني A model that requests advertisers to be flexible and agile enough to continuously adapt to the world of the consumer. Though this type of advertising seems incontrollable, embracing this new advertising language requires advertisers who aren’t afraid to start and spark the conversation.
Is your agency or brand leading the conversation? Join the discussion, throw us a comment or email us your thoughts or questions-we’d love to start a conversation with you.
My photo-tv being smashed:
Blog Post By:
Josh Munsee, Creative Director
josh@peak7.com
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