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What do you get when you mix industry thought leaders in growth hacking, SEO, marketing, lean startups, enterprise innovation and plenty of sunshine? SFIMA’s Startup Marketing Conference in Ft. Lauderdale!

The event took place April 9^th, and featured speakers like Aaron Kahlow, CEO & Founder of Online Marketing Institute, Zach Onisko of Autodesk and Laura Busche from Smashing Magazine, among many others, bringing together leading industry minds to talk about some pretty exciting things in marketing. Our very own Marketing Director, John-Michael Del Valle (JM), was a member of the Growth Hacking Panel, discussing the future of marketing and lean startups.

We sat down with him to talk about key takeaways and thoughts from the event.

1. How can Growth Hacking change the way we market brands and products?

Growth hacking is combining marketing, development, and data science, and utilizing these diverse disciplines to enable fast-paced growth with small budgets in a smarter and more efficient way. The status quo has been that organizations see these core disciplines separately. Growth hacking aims to combine them into a laser-focused strategy. It’s less about shortcuts or actual “hacks”, and more about a way of thinking, a paradigm shift in how we do marketing.

2. Your takeaway on Content Marketing and SEO?

In our industry, it’s common knowledge that SEO is a staple marketing channel due to the heavy use of search engines like Google. But actually, the best way to see results from search engines is to instead focus on quality content to drive optimization organically. In other words, quality content is key over SEO – developing content that people are actually searching for and providing the information and answer to their query. This drives credibility and authority on Google – and goes beyond just search engines to all marketing channels, even e-mail, and social media. 

3. Key marketing trends to watch for?

As marketers, one of the key things we should be thinking about is what data can do for us. In terms of hyper-targeted marketing content, data science is the proverbial tip of the iceberg. I think we’ll be seeing an influx in software and central database management platforms to help in developing predictive analysis and sales forecasting. It’s basically using algorithms and models, like those used in financial institutions, applied to the marketing space. لعب البوكر  

4. Your favorite content hacks from the conference?

One thing that caught my interest was the AIDA method for writing effective copy, presented by Neville Medhora. ألعاب لربح المال AIDA stands for Attention, Interest, Desire and Action, simplifies the copy process, and can be used for e-mail, web copy and pretty much anywhere you want to drive engagement.

Another cool hack I learned is a technique to prevent Gmail from sending your e-mails to the Promotions folder. You simply include a P.S. asking for a reply or comment. Once the customer replies to your e-mail, this signals Google to whitelist your e-mail address. 

5. Give us a glimpse of the future of marketing.

Even in an industry that’s constantly changing and pushing the envelope, I can’t help but still be in awe at the potential of the future when it comes to the marketing space. At the conference, discussions broke out about topics like iPhone wearable technology, augmented reality, and even websites as we know it becoming obsolete. Actually many things that would seem Sci-fi before are plainly just around the corner. 

I think the main takeaway is how quickly technology can change the marketing landscape, and as marketers we must be able to adapt to these emerging platforms. 

At Peak Seven, we are proud to have been a part of a local movement to share ideas and discuss what shapes or marketing and messaging, especially in the South Florida community, and we look forward to having the opportunity to participate again. Check out upcoming events on the SFIMA  website.

“The future looks bright,” say Sunshine State entrepreneurs like Darren Seys, CEO of Peak Seven, recently featured on the Miami Herald, Sun Sentinel, and Palm Beach Post. “It’s clear the South Florida economy has hit a great stride, and our members are overwhelmingly confident the business climate will grow even stronger.”

In a world of recession panic and cutback scares, it is encouraging to see the numbers of confident entrepreneurs forging forward toward a profitable future. According to Ostrowski, a survey done by the Entrepreneurs’ Organization found that about 88% of South Florida business owners anticipate bigger profits in the coming years, and 75% even plan to increase their staff. It seems the Sunshine State is ahead of the rest of the world when it comes to being optimistic, with the number of entrepreneurs expecting bright profit futures falling somewhere on the 78% range.

But while the nation – and the world for that matter – adjusts to growing economic constraints, are entrepreneurs simply overly optimistic Pollyannas driven by unfounded dreams. كيف تربح في الكازينو According to Nobel laureate Daniel Kahneman, the answer is a somewhat complicated yes. موقع ٣٦٥ To Kahneman, bestselling author of Thinking, Fast and Slow, entrepreneurs are an irrational bunch, driven less by calculated decision-making and more by “Delusional Optimism.”

It turns out, this is actually a good thing.

In an interview with Eric Schurenberg, editor-in-chief of Inc. Magazine, Kahneman explains, “All the world’s inventions came from people who didn’t know the odds they were facing…if they had known, they might not have done it, so a lot of progress is driven by delusional optimism. We like optimists and we want to be lead by people who say we are going to be OK…optimists are more likely to be successful because they will inspire optimism in others.”

Although some have written off entrepreneurs’ cheery outlook as the “optimism bias” – a tendency to look at the glass as being half full – for South Florida business owners, it may just be a case of self-fulfilling prophecy. A recent article on the Miami Herald Business Monday section detailed a resurgent South Florida economy starting early 2015.

According to J. Antonio Villamil, founder and principal of the Washington Economics Group in Coral Gables, South Florida has all its economic cylinders “running at a high rate.”

It seems likely then, that South Florida entrepreneurs are on to something.

Our own CEO had this to say about the link between optimism and the booming South Florida economy. “[Us] entrepreneurs are an inherently optimistic crowd, but all the hard numbers back up our positive view of the local economy.”

Peak Seven is proud to announce that the Promenade at Coconut Creek has been awarded South Florida Parenting’s Kids Crown Award for Best Shopping Center in Broward” for 2013 and now 2014! بينجو اون لاين Local businesses and service providers awarded the Kids Crown Awards are considered to be the best-of-the-best in the tri-county South Florida area. Winners are chosen by local South Florida Parenting Magazine readers and confirmed by a panel of local readers and judges. ماكينات القمار

Peak Seven has played an active role in facilitating and promoting all of the great family events held at the Promenade, including the South Florida Parenting Holiday Festival, Water Fun & Sun Event, Easter Egg-stravaganza, Halloween at the Promenade, Chanukah Menorah Lighting, Christmas Tree Lighting, and more! This year, Peak Seven introduced the Annual Fashion and Food Event at the Promenade, featuring food and wine samples from everyone’s favorite restaurants, as well as a fashion show featuring the Promenade’s most fashionable and trendy retailers!

To see all of the great upcoming family-friendly events at the Promenade at Coconut Creek, please visit www. كازينو 888 ThePromenadeAtCoconutCreek.com/News or “Like” the Promenade at Coconut Creek on Facebook!